Constructing A Brand That Makes Building Better:
Defining a brand with big aspirations
Integrating the global supply chain to create access to affordable housing is nothing less than a game-changer. Our client, a group of proven tech entrepreneurs and leading real estate developers, was poised to profoundly disrupt the construction industry by using this model. They wanted a brand positioning that captured their vision and held universal appeal for their many constituents.
Together with the fellow brand mavens of The Magnetic Collective, we interviewed a range of stakeholders, workshopped our findings with the client team, and shared our recommendations on the brand’s architecture, value proposition and messaging. We developed a strategic blueprint, wrote a positioning statement and a manifesto, created a tagline, and provided creative directions for further developing their identity.
The company is enjoying explosive growth and is on track to offer real solutions to the affordable housing crisis facing the U.S. Their new messaging conveys to the world their big ambitions and social purpose motivations and provides an inspiring rallying cry for employees and partners.