is a strategy consultant who helps health and food clients with brand positioning.
Susan began her career as a strategic management consultant in The Boston Consulting Group's consumer practice, where she became fascinated by the deep emotional connections brands can build with their audiences. Over the past 20 years, she has had the privilege to work with a host of legendary food brands, including Lipton, Hellmann’s, Mott’s, Snapple, M&M's, Breyer’s, Ben & Jerry’s, Kellogg’s Raisin Bran. Upon founding her own company 7 years ago, she continued to develop her food & beverage practice with clients like Budweiser, Moutain Dew, Momofuku and Morrell & Co, and added a robust healthcare practice, with clients including Genentech, Novartis, Amgen, Epocrates, Medscape, WebMD and Doximity.
She holds a BA in art history from Dartmouth and an MBA from Harvard. While not building brands, Susan keeps busy as a visual artist, hatha yogi, and mother to 3 children.